Procter & Gamble marketer Mark Brickhill, responsible for the controversial Charmin launch in 1999 – which came under fire over fears that it would block the UK sewerage system – has left the company.
Marketing director for fabric care in western Europe, Brickhill (pictured) has been appointed general manager of Goodyear Dunlop UK, after 17 years with the packaged goods giant.
Brickhill, who has already started at the company, will report to Arthur de Bok, president of Goodyear Europe.
He replaces Dick Johnson who has held the managing director’s role at Goodyear for the past two years, and is retiring after a 41-year career with the tyre manufacturer.
A P&G spokeswoman says that Brickhill’s former position remains unfilled, adding that the vacancy is likely to be advertised internally.
The move ends a long marketing career at P&G for Brickhill, who joined the company as a graduate in 1989 and rose quickly through the ranks.
After early spells working on various health and beauty and personal care brands in central and eastern Europe, he was promoted to marketing manager for P&G’s European paper, baby care and feminine care business in 1995.
In 1998 he was appointed marketing director for P&G’s baby care, feminine care and tissues business in the UK and Ireland, overseeing the launch of its Charmin toilet paper brand in the UK.
Two years later, in 2000, he was promoted to marketing director for fabric and home care in the UK and Ireland, before taking up the role of marketing director for fabric care in western Europe in 2003.