British Energy has reported pre-tax profits of £599m, compared with a £303m loss last year.
British Energy has reported pre-tax profits of &£599m, compared with a &£303m loss last year. The jump is the result of high energy prices.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.