Shell promotes Decourt to senior marketing role

Shell has appointed Marc Decourt to one of its most senior retail marketing positions to replace Andrew Blazye, who left the company after 26 years last month to join data specialist Dunnhumby.

Shell has appointed Marc Decourt to one of its most senior retail marketing positions to replace Andrew Blazye, who left the company after 26 years last month to join data specialist Dunnhumby.

Decourt takes up the role of general manager of payment and loyalty in Shell’s global retail marketing department. He joins from Shell Hungary, where he was general manager of retail sales for CEE (Countries of Eastern Europe), and will report to retail marketing vice-president Bruce Rosengarten.

Blazye joined Dunnhumby as group director for customer engagement (MW May 25). He started at Shell in 1980 and held various marketing roles before becoming marketing director for Shell’s retail business in Europe in 2003. A year later he became director of strategy for the global business and in 2005 took up the role of group general manager for Shell Global Retail.

Shell is gearing up to launch a &£200m global advertising campaign to promote itself as the sector’s most innovative fuel producer. The activity, created by JWT, breaks next week and features the strapline “Made to move”. It will include Shell’s first TV ads since the petrol company launched Optimax in 2001 and will be backed by a press and online campaign through RMG Connect.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here