Shell has appointed Marc Decourt to one of its most senior retail marketing positions to replace Andrew Blazye, who left the company after 26 years last month to join data specialist Dunnhumby.
Decourt takes up the role of general manager of payment and loyalty in Shell’s global retail marketing department. He joins from Shell Hungary, where he was general manager of retail sales for CEE (Countries of Eastern Europe), and will report to retail marketing vice-president Bruce Rosengarten.
Blazye joined Dunnhumby as group director for customer engagement (MW May 25). He started at Shell in 1980 and held various marketing roles before becoming marketing director for Shell’s retail business in Europe in 2003. A year later he became director of strategy for the global business and in 2005 took up the role of group general manager for Shell Global Retail.
Shell is gearing up to launch a &£200m global advertising campaign to promote itself as the sector’s most innovative fuel producer. The activity, created by JWT, breaks next week and features the strapline “Made to move”. It will include Shell’s first TV ads since the petrol company launched Optimax in 2001 and will be backed by a press and online campaign through RMG Connect.