The name’s Ralley, James Ralley (spelt j-a-m-m-y)

Yeah, it’s tough in the ad world. Take the case of poor James Ralley, senior account manager with integrated agency Space.

He is currently hurtling around the country testing out new technology that allows him to send podcasts from his mobile phone.

The topic of his essays is branding and how the populace in general interacts with it. But here’s the rub – the country he is hurtling around is Germany, and he is studying the impact of branding at the World Cup.

To do this, he has been issued with match tickets and a cutting-edge mobile system developed by

The understandably overwrought and stressed Ralley took time out from his samba class with a group of bikini-clad Brazilians to comment: “People should remember that seeing the World Cup is no big deal for me because, as a long-time supporter of West Bromwich Albion, I am accustomed to watching the very best that football has to offer.”

His efforts can be seen at, and the software becomes available to the public next month.

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