The Sun moots TV station launch to broaden appeal

News Group Newspapers (NGN) is understood to be looking at widening the appeal of its tabloid brand with the launch of Sun TV.

Mike Anderson, managing director of NGN, which publishes both The Sun and News of the World, is thought to have been developing the launch for several months, in an attempt to increase The Sun’s presence across a range of multimedia platforms. The Sun is already available online and via mobile phones.

Anderson recently appointed former Yahoo! vice president of European sales Mark Chippendale to the new role of media director at NGN.

Chippendale, who spent 14 years at BSkyB, will start his job in August and is to oversee sales across every media platform which carries The Sun or News of the World branding. It is hoped that new intiatives such as Sun TV, and studies of how news is consumed online and via mobile phones, will create points of access for new consumers and reverse the decline in revenue and readership of NGN’s newspapers.

A press buyer says: “The most important thing for media owners like NGN to do is to follow their audience who, in this case, have a young profile and are increasingly using internet and television, so Sun TV would make sense.

“The benefit of newspapers running their own branded news television stations is they will carry views whereas broadcasters like the BBC don’t. I imagine Sun TV would be more entertainment based and would be a good driver of traffic towards the rest of News International’s portfolio, such as MySpace.”

A similar project has just been launched at Times Online, the website of The Times and The Sunday Times. It recently unveiled an online TV and video service.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here