Unilever appoints savoury chief to lead ‘vitality’ drive

Unilever has promoted former Dove marketing chief Silvia Lagnado as group vice-president for savoury, overseeing marketing for key food brands including Knorr.

Lagnado, who took over the role earlier this month and is based in London, replaces Leo Oosterveer, who has moved to take up the role of group vice-president of FoodSolutions.

She has been replaced at Dove by Fernando Acosta, the global vice-president for the brand who is based in the US but will move to London to take over the role in the near future.

In her new role, Lagnado will take on responsibility for brands such as Bertolli. Unilever’s food portfolio has come under increasing pressure over recent years to develop healthier products. The company has launched a strategy to put “vitality” at the heart of all of its brands (MW June 1).

Lagnado was responsible for developing this strategy in the Dove portfolio, with new products and the Campaign For Real Beauty.

The strategy has also been rolled out to brands such as Knorr with its Vie product, the drink that contains 50% of the recommended daily amount of fruit and vegetables.

The company has spent the majority of its &£1bn annual research and development budget on “vitality-driven” innovation.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here