Vue Cinemas hands 2m media brief to Tri-Direct

Tri-Direct has won the 2m media planning and buying account for Vue Cinemas. The business was previously handled by MediaCom.

The Hampshire-based agency has been briefed to raise the Vue chain’s profile across the UK, and build it into a leading brand.

A major campaign is planned for next month using direct marketing, outdoor, bus wraps, radio ads, regional press ads and online activity.

Formed in May 2003, Vue claims to be one of the fastest-growing cinema companies in the UK. It acquired the Ster cinema chain in April 2005, and now owns 55 multiplexes across the UK and Ireland.

The chain claims that it has 30 million customers each year, and is planning a rapid expansion of its portfolio of cinemas. It recently opened a ten-screen, 1,600-seat complex in Blackburn.

In January, it extended its partnership with Screen Select, the online DVD rental business, to allow its members to book Vue cinema tickets online (MW January 26). Subscribers to the service can now look up listings for all Vue’s current films, then click through to buy tickets.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here