National Lottery operator Camelot has partnered with Walt Disney for the first time, as part of the launch promotion for Pirates of the Caribbean: Dead Man’s Chest.
It is launching a themed instant-win game online at www.national-lottery.co.uk as part of the initiative.
Camelot has tied-up with films to launch games before, but it is the first time that a game licensed from a film has been exclusively produced for the site, which has more than 1.8 million registered users.
The game costs &£2 to enter and offers players three chances to win, with a top “pirate’s ransom” prize of &£88,888.
The lottery website will run ads for the film and competitions to win tickets to see the movie.
A trailer for the film will also feature on the National Lottery site.
The game will remain live until early next year.
Last year, Camelot signed a deal with Lucasfilm to launch a Star Wars scratchcard game to promote the opening of Revenge of the Sith, the final instalment of the film series. It was one of the lottery operator’s biggest launches.