Campaign of the month

By taking the Italian beer’s reworking of Fellini’s seminal film La Dolca Vita onto the internet, digital agency Mook has produced one of the best looking websites from a UK agency this year.

The site – – shows more imagination than the offline elements of the campaign, which include television, cinema and outdoor ads. Depending on your point of view, these either pay homage to, or rip off, some of the film’s classic scenes, but in either case they’re not doing anything new.

The site’s design and navigation are its strengths – you spin around a 3D platform, with one half filled by a series of 3D camera shots, and the other with links to more in-depth content.

Peroni is trying to place itself as a premium beer so most of the content points visitors towards suitably chic restaurants, shops and the like. Podcasts include interviews with celebrities from the worlds of design, football and food.

A site based on the film that gave us the term “paparazzi” deserves more photos and video, but as the film itself was a case study in style over substance, maybe that’s fitting.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here