I was fascinated to read that elephant. co.uk’s test of Affiliate Future’s affiliate tracking system could, if successful, be rolled out to brands including Confused.com (MW June 15).
Given that Confused.com operates separately to the Admiral group of brands [which include elephant.co.uk] this was a particularly prescient example of the journalistic craft. Perhaps you could let me know what other supplier decisions I will be making in the next few months?
Head of marketing