Field & Trek, the outdoor clothing and equipment retailer, has appointed e-mail marketing company Pure360.
Field & Trek, the outdoor clothing and equipment retailer, has appointed e-mail marketing company Pure360.com to help it increase the number of visits to its recently redesigned website. It is the first time the chain, which has 11 stores in the UK, has used a specialist to handle its e-mail marketing campaigns.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
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