Mini’s Have a Word campaign is the latest monthly winner of the IAB Creative Showcase, sponsored by MSN. The campaign, which has been developed by Glue London for the Mini Cooper S, uses e-mail and viral video footage and is aimed at male drivers. The first runner-up was Tribal DDB’s David Beckham Academy Touran Challenge campaign for the Volkswagen Touran. The second runner-up was AKQA’s Fanimal World Cup campaign for Peperami.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.