Mediaedge:cia wins Nintendo business

Mediaedge:cia has won the £5m media planning and buying for Nintendo following a three-way pitch against BLM Media and incumbent Starcom.

Mediaedge:cia has won the &£5m media planning and buying for Nintendo following a three-way pitch against BLM Media and incumbent Starcom. The video games company is talking to advertising agencies about a brief to launch its new Wii console (MW June 15).