New campaign – Virgin Atlantic

Rainey Kelly Campbell Roalfe/Y&R has created a campaign for Virgin Atlantic to promote the airline’s Upper Class service to New York.

Rainey Kelly Campbell Roalfe/Y&R has created a campaign for Virgin Atlantic to promote the airline’s Upper Class service to New York.

The press and poster campaign, “The Only Way to Fly NY”, comprises three executions featuring The Statue of Liberty. She is pictured in a Virgin Atlantic limousine, sipping a cocktail in the airline’s Clubhouse and asleep on board a craft in the Upper Class flatbeds.

It will appear on high-impact poster sites in London and in print titles including the Financial Times, Economist and Sunday Times, with experiential activity focusing around London train stations where human statues dresssed as Liberty will offer commuters promotional giveaways.

The campaign coincides with the 22nd anniversary of Virgin Atlantic’s inaugural flight to New York and the introduction of a sixth daily service from July.

Virgin Atlantic, one of only four airlines allowed to fly to America from Heathrow, has been in the headlines this week following an Office of Fair Trading raid on rival British Airways. It later emerged that Virgin had tipped off the OFT about alleged price fixing of BA flights.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here