New online shopping portal promotes charity donations

An online shopping portal that aims to benefit charities by offering consumers the chance to donate cash when they make purchases is preparing for launch.

Giveortake.com allows consumers to buy products from clothes and white goods to travel insurance via the site’s retail partners, which include John Lewis, Comet and Marks & Spencer.

When a purchase is made, giveortake.com offers consumers cash back in their account. When they accrue &£25, consumers can choose whether to take the money or donate the cash to affiliated charities. Customers can also choose to use Gift Aid.

Giveortake.com has signed up more than 500 retailers and charities, including RNID, Marie Stopes International and the National Society for Epilepsy.

Its September launch will be supported by a marketing campaign, the details of which are yet to be finalised.

A giveortake.com spokeswoman says the portal will offer charities the chance to reach a new online audience.

Give or Take business development manager Vikki Barr says: “Give or Take is the online equivalent of going into a shop to buy something and putting a donation into a charity box by the till. We expect Give or Take users will do a mixture of giving and taking, benefiting both themselves and the charities.”

UK Web Media, an online marketing agency, is behind Give or Take. Electraset has developed the branding for Give or Take.