Pfizer drops plans to locate European headquarters in Britain
Pfizer, the pharmaceutical group, dropped plans to locate its European headquarters in Britain due to “bureaucratic planning laws”, according to a report commissioned by the Treasury.
Pfizer, the pharmaceutical group, dropped plans to locate its European headquarters in Britain due to “bureaucratic planning laws”, according to a report commissioned by the Treasury.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.