Kitcatt Nohr Alexander Shaw and CCHM:Ping are understood to have been shortlisted for the M&G Investments integrated account. Partners Andrews Aldridge and Joshua G2 were also believed to have been pitching to work on the fund arm of the Prudential Group.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.