Lycos has appointed Jeffrey Lee as its UK managing director, as the portal tries to regain its previous high profile in the face of stiff competition from industry giants Yahoo!, MSN and Google.
Digital agency DNA has been appointed to develop online marketing for the launch of The O2, the entertainment venue on the site of the former Millennium Dome.
Car insurer Elephant. co.uk, part of the Admiral Group, has launched an affiliate marketing programme that integrates its online ads with its call centre.
Users of search engine WebFetch will be able to collect loyalty points when they search, after its owner InfoSpace Europe signed up to the ipoints loyalty programme. WebFetch aggregates search results from several search engines, and users will be able to earn points according to the number of searches they do. A progress bar on […]
Online brand hijacking by travel companies has increased rapidly over the past year, according to research from consultancy Nucleus and trademark attorneys HallMark-IP. A survey of online travel agencies found that ‘brand interceptions’, in which advertisers pay to intercept searches for other brands, had grown 245% since last year. Among the worst affected were Going […]
Adams Kids, the children’s clothing retailer, has appointed e-commerce specialist Real TSP to develop its new website, which is due to go live in August. Adams Kids launched its first transactional site last year, which it developed in house. Real TSP will also handle all the online marketing on a revenue-share basis.
The Diary rarely gives anyone a mention two weeks running, but when it comes to Big Brother contestants there is only a very limited window of opportunity. Bonnie? Shahbaz? Who? Exactly. Aisleyne? Of course – she’s still in the show at the moment, but she might not be by next week. And, after failing to […]
The Diary is not a regular at the Cannes International Advertising Festival – but it has inside information that the event is an annual shindig of the type where conspicuous consumption is common and people enjoy “lunches that set in”.
It’s summer, the World Cup is here, the antics of the Big Brother contestants are dazzling as ever – and the question for magazine owners is how to make readers sit up and take notice of your publication. While Loaded, FHM and their rivals rely on the novel idea of placing scantily clad young maidens […]
Maintaining staff morale is important, particularly at a time when England are doing their best to underachieve at the World Cup. Still, marketing agency Twenty5th has come up with a way to make sure that there are no football-related problems in its office. Workers will be disciplined if they fail to watch any of England’s […]
Does the growth of search engine marketing spell the end for “marketing-speak”?
Your news story “Thinkbox plans joint PVR research with LBS” (MW June 8) was rather misleading. While Thinkbox has invested &£500,000 in its own study to interrogate the depth of brand engagement on television, we will not be working with the LBS on a PVR-specific study. And while we think there are some very valuable […]
David Benady’s article on brand migration (MW May 25), and it’s contributors, missed a crucial and fundamental point – in the packaged goods purchasing process, consumers do not read brands, they recognise them. The strongest brands in the wor