Nestlé has become the latest multinational to take a bite out of the diet food market by acquiring US brand Jenny Craig for $600m (£324m). Meanwhile, WeightWatchers is preparing a marketing blitz after handing its £2m advertising account to Vallance Carruthers Coleman Priest (VCCP) (MW last week). Established brands such as Slim Fast and WeightWatchers, […]
MKD Holdings, the fitted kitchen specialist that has brands including Kitchens Direct and Moben Kitchens, has promoted Tim Moore to marketing director. Moore, previously marketing manager at the company, replaces Joseph White, who has retired. He is based at Camberley, Surrey, and reports to Chris Gooding. Gooding is marketing director of MKD Holdings’ parent company, […]
The Lawn Tennis Association (LTA) head of marketing Sara Acworth’s departure (MW last week) is the latest in a string of resignations and firings since chief executive Roger Draper took the reins earlier this year. Draper is tasked with turnin
ACDOCO, the household cleaning company, is gearing up for the multi-million pound launch of a new oven cleaner to take on SC Johnson’s Mr Muscle. Set to launch next month, Dr Beckman Rescue Hob Cleaner will be positioned as a premium cleaner that is quicker and safer to use. Supported by a new TV and […]
Cereal giant Kellogg UK has moved the £4m advertising business for its Rice Krispies brand from JWT to Leo Burnett without a pitch. The company says the move is part of an effort to “re-ignite consumer interest in the cereal market”.
CheethamBell JWT marketing director Kate Harris is leaving the agency to set up a recruitment consultancy called Harris. The former Nabs chief executive will concentrate on headhunting and recruiting board-level agency staff in the Manchester,
Rainey Kelly Campbell Roalfe/Y&R has created a campaign for Virgin Atlantic to promote the airline’s Upper Class service to New York.
JWT’s grip on Pfizer’s multimillion pound over-the-counter healthcare account is in doubt following Johnson & Johnson’s (J&J) acquisition of the company. J&J became the world’s largest consumer healthcare company earlier this week after outbidding rivals GlaxoSmithKline and Reckitt Benckiser to pay $16.6bn (&£8.9bn) for the business. The deal concluded a five-month auction, and will see […]
The COI has started a below-the-line pitch for government body The Design Council. It is believed the brief is for a business-to-business push for the UK’s strategic body for design. It follows the launch last month of the body’s first online advertising campaign to promote the use of design in business. The campaign was developed […]
The withdrawal of incumbent Delaney Lund Knox Warren & Partners (DLKW) from Pearson’s global creative review of its Financial Times account (MW last week) came as a surprise to many industry observers. The agency has held the business for 16 y
Ikea has hired Agency.
Arcadia Group has assigned Craik Jones Watson Mitchell Voelkel to handle DM for the launch of its first branded credit card across brands including TopShop, TopMan, Burton, Wallis, Miss Selfridge and Dorothy Perkins. The review was overseen by the AAR.
Karmarama has lost the £2m UK creative business for online travel company Opodo, which has appointed Paris agency Frederic Duverge to handle its pan-European account.
Kitcatt Nohr Alexander Shaw and CCHM:Ping are understood to have been shortlisted for the M&G Investments integrated account. Partners Andrews Aldridge and Joshua G2 were also believed to have been pitching to work on the fund arm of the Prudential Group.
Advertising agencies prefer to receive fees rather than commission for their services, according to the fourth Paying For Advertising report from ISBA and the Advertising Research Consortium. The uptake in fees has risen from 57% in 1997 to 85% this year.