Month: June 2006

TfL slammed over congestion ads

Marketing Week

Transport for London is wasting public money by continually publicising the planned extension of the congestion charge zone, according to a Tory transport spokeswoman. The authority is wasting money on a needless outdoor campaign as those affected have already been covered with blanket direct mail shots, says London Assembly member Angie Bray. Bray argues that […]

Can ITV stem the digital tide?

Marketing Week

When ITV held a series of presentations for analysts and the media last week, an uncharacteristic display of contrition was as much on the menu as its bold vision of the future. The broadcaster was capitalising on what it sees to be a shift in sympathy regarding contracts rights renewal (CRR), the mechanism that prevents […]

Carat warns of ‘extreme’ switch in ad spending from TV to digital

Marketing Week

Core television advertisers such as motor, retail and finance brands are increasingly taking money from traditional media and ploughing it online, according to media agency Carat. The agency is warning against a “wholesale” change in emphasis from television to online in key categories, following the publication of its annual Biggest Markets Review. Carat head of […]