New online shopping portal promotes charity donations
Marketing WeekAn online shopping portal that aims to benefit charities by offering consumers the chance to donate cash when they make purchases is preparing for launch.
An online shopping portal that aims to benefit charities by offering consumers the chance to donate cash when they make purchases is preparing for launch.
Calls from the Advertising Standards Authority (ASA) to shut down shopping channel One TV have put the station’s future in doubt.
The Government is considering clamping down on online casinos’ advertising on the London Underground in response to concerns about the increase in gambling addictions caused by the internet. Fresh restrictions on advertising have been expected by the industry following last year’s Gambling Act. The latest suggestion from the Government came in a debate on internet […]
Google has suspended one of its first mobile services in the UK, just two months after it launched, amid complaints about users being charged for what was meant to be a free service. The internet giant launched the Google SMS service in April. It offered information such as search results and driving directions to users […]
Andy Murray, Britain’s number two ranked tennis player, has launched his first website to coincide with this year’s Wimbledon tournament, designed by digital agency Airlock. The website, andymurray.com, features blogging, audio and video footage, competitions and news about the tennis player, with daily updates promised. Murray also plans to talk to his fans through the […]
US online rich media specialist Klipmart is launching its services in the UK and plans to expand into the rest of Europe. The company has opened a London office, hoping to tap into the growing demand for more sophisticated online advertising among entertainment, car and travel firms. The number of rich media advertising companies in […]
Investment firm Rupert Hambro & Partners has taken a controlling share of online video technology company Coull, through an investment of $1.
Field & Trek, the outdoor clothing and equipment retailer, has appointed e-mail marketing company Pure360.
Silentnight, the UK’s largest bed manufacturer, is unveiling a new website this week, designed by Leeds-based agency Clark McKay & Walpole North. The new site, silentnight.co.uk, is part of a wider marketing effort involving a multi-million pound television campaign.
Mini’s Have a Word campaign is the latest monthly winner of the IAB Creative Showcase, sponsored by MSN. The campaign, which has been developed by Glue London for the Mini Cooper S, uses e-mail and viral video footage and is aimed at male drivers. The first runner-up was Tribal DDB’s David Beckham Academy Touran Challenge […]
With regard to Iain Murray’s rant against the proposal to limit advertising of junk food on television (MW, June 22) he has a point worth arguing when talking about commercial freedom, but ruins it by splitting hairs on how advertising works.
Alan Mitchell is right – “engagement” has no place in consumer marketing vocabulary (MW June 15). Consumers don’t want to engage with brands, they want to enjoy them – along with many others in the course of each day. Engagement is a term that should be left to those of us involved with workplace performance […]
I was fascinated to read that elephant. co.uk’s test of Affiliate Future’s affiliate tracking system could, if successful, be rolled out to brands including Confused.com (MW June 15).
Your news item about the takeover of
The article on Tesco’s challenge to Wal-Mart in the US (MW, June 22) overlooked one of the key factors to Tesco’s UK success with Clubcard: direct mail. The Clubcard has succeeded by offering customers targeted promotions in quarterly mailings, thus giving them a reason to return. But in the US, more than 70% of grocery […]