Simple ideas pay at the point-of-purchase
Marketing WeekYour vision of point-of-purchase advertising (MW June 8) rightly highlighted that this style of consumer marketing is growing against a backdrop of declining TV revenues.
Your vision of point-of-purchase advertising (MW June 8) rightly highlighted that this style of consumer marketing is growing against a backdrop of declining TV revenues.
The tricoteuses in the City have dropped their knitting, the tumbrel is readied and the guillotine blade sharpened at the prospect of Charles Allen being led to his place of execution. If ITV’s next set of financial figures don’t meet expectations, its chief executive (who thus far has experienced more lucky escapes than the Scarlet […]
With the Government preparing a marketing drive to persuade the public to use environmentally friendly modes of transport, and supermarket giants such as Tesco keen to highlight the ecological aspects of their operations, the green movement is
Some of London’s top advertising agencies are shortly expected to appoint chief executives, while other marketing services companies are bedding new bosses into their jobs.
As World Cup audience figures pile up ever higher, television advertising revenue – particularly for ITV – plunges ever lower. With the England-Sweden match peaking at 21 million viewers – an 81% share of the commercial audience – ITV should h
By taking the Italian beer’s reworking of Fellini’s seminal film La Dolca Vita onto the internet, digital agency Mook has produced one of the best looking websites from a UK agency this year. The site – peroniitaly.com – shows more imagination than the offline elements of the campaign, which include television, cinema and outdoor ads. […]
On the day the World Cup was to kick off, Dan Clays, managing director of interactive agency Quantum Media, had an idea. Within a few minutes, his client Domino’s was buying keywords on Google to ensure that anyone searching for the World Cup
purchases. It also links well with other fast-growing techniques for online advertising, like behavioural targeting and “day parting”.
Channel 4 this week launches an internet television service through its website – the latest stage in plans for a massive boost in revenues and profits from new media activities over the next few years. The broadcaster will provide a live stream of its programmes and the commercials in-between on its website for the first […]
For anyone wanting a career in digital marketing, graduating this summer is just about the best thing they could do.
Almost half the UK’s over-50s use the Web and spend £900m a year online. No wonder marketers are starting to take note of them, says Nathalie Kilby
More people are tuning in to radio via the Web, but the stations must find more creative ways to keep listeners and advertisers turned on. By Dominic Dudley
December 12, 1996. An innocuous date for most, but a day that revolutionised online marketing when Macromedia released its Shockwave Flash software.
As nations square up in Germany to win the 2006 World Cup, so media owners are fighting for the marketing budgets that surround the tournament.
Just as it does on television when a big event like the World Cup is being broadcast, the BBC currently dominates the online audience for sports. If anything, its position is even more secure on the Web – there’s no place for rival broadcaster ITV among the top ten sports sites or search terms, despite […]