Month: July 2006

Return of the free access conundrum

Marketing Week

The UK is now firmly in its second phase of “free” internet access. When Freeserve was launched by Dixons in 1998 it drove a wave of people online for the first time. It wasn’t really free as you still had to pay for the vital telephone connection, but it forced competitors to follow with similar […]

T-Mobile snubs fixed line broadband move

Marketing Week

T-Mobile has ruled out following rivals such as Orange and O2 into the broadband arena on the basis that convergence could be a distraction for mobile operators. Speaking to Marketing Week, the company’s marketing director, Phil Chapman, says T-Mobile will pursue a strategy of providing broadband over mobile phones for the foreseeable future. Last month, […]

Supermarket chain axes most of Tango/7UP range

Marketing Week

Somerfield has delisted Tango and 7UP – two of Britvic’s top brands – in all bottle and can formats, because of poor sales. Tango Clear, which launched in 2005, is the only sub-brand in the entire Tango range which will still be sold in the stores. A Somerfield insider says: “Their base rate sales [for […]

Union rolls out obesity outdoor campaign

Marketing Week

Leeds-based agency The Union has created a hard- hitting poster campaign on behalf of health lobby organisation the National Obesity Forum (NOF). The posters feature a child’s head digitally grafted onto the body of an obese adult, and includes the caption: “The eating habits you give your children can last a lifetime.” It claims that […]

G-Star kicks off global push with Covent Garden opening

Marketing Week

Fashion clothing brand G-Star is embarking on a global brand push as it continues to move beyond concessions and opens standalone outlets. Its first London store, in Covent Garden, will open early next month. G-Star plans to open a further 76 outlets around the world by the end of the year in what is the […]

Aquascutum choses Pierce Brosnan

Marketing Week

Aquascutum, the luxury clothing retailer, has chosen former James Bond actor Pierce Brosnan to be the face of the brand. He will star in campaigns alongside model Julie Stegner to position the range as British and upmarket.

EDF Energy announces hike in prices

Marketing Week

EDF Energy has announced a 19% hike in gas prices and an 8% rise in electricity prices. French-owned EDF says the rises were caused by the jump in wholesale prices of gas and oil. In March, the firm raised electricity prices by 4.7% and gas by 14.6%.

Vodafone reappoints Arun Sarin

Marketing Week

Vodafone’s board has reappointed chief executive Arun Sarin despite a shareholder poll in which almost 10% of votes were cast against him. Outgoing chairman Lord MacLaurin told the company’s annual meeting: “There is absolutely no question of him stepping down.”

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