Need to score? Check the soccer results

In a revelation that could set gender relations back several decades, ad agency Golley Slater claims to have discovered the real reason more women than ever have been following the World Cup/ sexual chemistry.

The agency hired “sex-pert” Flic Everett to help its client, Direct TVs, increase sales during the tournament.

According to Golley Slater’s Nick Brown: “Our sex-pert revealed that men release lots more testosterone as they cheer on their team, and that if their team wins, people celebrate and release some tension with a passionate encounter.” This apparently explains why more women are watching the football, and why last Saturday night was so very uneventful in bedrooms across the land.

The Diary is not entirely sure how this information benefits Direct TVs, but here is a picture of the company’s managing director Nick Glynne shortly after watching a game (obviously not on Saturday), which seems to indicate the research may be right!

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here