New campaign – Yazoo milkshakes

Campina is launching a multi-million pound national advertising campaign for its Yazoo flavoured milkshakes, building on its “milk your imagination” promotion. It involves a number of executions calling on children to campaign against “imagination neglect”.

A cinema ad starts this Friday, and will run for three months alongside children’s summer blockbuster movies. It features Ed-wood, a kid with a plank for a head, who is cured after visiting the Yazoo imagination spa. A poster campaign also features a girl with a dandelion for a head, and a boy with a potato for a head. There is also an on-pack promotional tie-in with the movie Garfield 2, as well as online activity. Television advertising is also a possibility.

WFCA, the Tunbridge Wells-based integrated agency, has created the campaign. Media has been planned and bought by WFCA’s in-house media department.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here