Our hopes are pinned on new tennis Alpro

Rare are the nights the Diary spends sleeping on the cold hard pavements of west London. But that’s not to say it has never happened.

There was one fateful occasion when, after a night of Bacchanalian revelry among a company of nymphs at a themed hostelry near Temple, the Diary hopped aboard entirely the wrong nightbus and was later forced to make camp on the streets of New Malden.

Perhaps unsurprisingly, sleep was fitful and the Diary’s dreams were plagued by disturbing visions of demonic beings, among them a large pale ghostlike creature in a hat and lycra leggings. Fortunately salvation arrived in the form of a pale Dawn – who had been out all night checking the park benches.

Similar nocturnal hallucinations may have been experienced by those hardy souls camping out on the streets of SW19 to ensure they got tickets for Wimbledon last week. Imagine the horror that must have gripped their bosoms when they were awoken from their slumbers by a pale, ghostlike creature emerging from the gloom.

While the Diary’s pale phantom was imaginary, this one was very real – but fortunately its intentions were benign, as it was in fact a giant cuddly soya bean by the name of Big Al, not an emissary of the devil.

Big Al had been sent out by soya milk brand Alpro for one reason or another – possibly something to do with strawberries and cream. Carry on Big Al.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here