Themutual.
Themutual.net, the internet marketing group, has seen turnover treble in its latest set of results. The company said it was capitalising on rapid growth in online advertising and retail spend. Its turnover in the year to April 30 rose from &£3m to &£9m while its operating profit more than doubled from &£733,000 to &£1.7m.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.