Eat Cinema signs up Metro as sponsor

Eat Cinema, the film industry-funded digital TV channel, has signed the commuters’ freesheet Metro as its first sponsor since laun- ching in February.

Eat Cinema, the film industry-funded digital TV channel, has signed the commuters’ freesheet Metro as its first sponsor since launching in February.

The three-month deal, which begins later this month, will see Eat Cinema provide film clips and celebrity interviews for the Metro Life section of the newspaper’s website www.metro.co.uk.

Eat Cinema will also feature promotions for Metro on its TV channel. The Metro website will feature co-branded banner advertising and the newspaper will run a series of ads and competitions promoting the channel.

The channel is a joint venture between digital TV provider etv and All Industry Marketing (AIM), the UK film and cinema co- alition established in 1984 to promote cinema-going. The trade body’s members include Bafta, the UK Film Council and Carlton Screen Advertising.

Etv sales director Damon Letzer says the partnership with the Associated Newspapers-owned Metro taps into Eat Cinema’s desire to align with the freesheet’s au- dience – people, he says, who want to make the most of their leisure time.

Eat Cinema is aimed at a mainstream audience and features movie news, previews, on-location specials and competitions to win tickets to film premieres. It also offers up-to-date information on cinema releases through an interactive service, a video-rich, interactive website and a mobile WAP site.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here