The Food Doctor, the health food brand, has signed an exclusive deal with Boots to roll out a new brand extension, The Food Doctor Lunch.
The Food Doctor has teamed up with Buckingham foods to create a range of sandwiches, wraps and salads that will be available exclusively in Boots stores. The new launch is the first in a series of brand extensions planned for The Food Doctor, which are being co-ordinated and implemented by The Licensing Company.
According to The Food Doctor, each recipe has been designed by nutritionists to include balanced combinations of protein, carbohydrate, fibre and unsaturated fats that deliver a balanced meal. The range will be priced at &£2.70 or will be available as part of Boots’ Meal Deal.
The sandwich selection, includes varieties such as king prawns with lemon and parsley, Greek feta with chargrilled vegetables, roast chicken with spicy guacamole and smoked turkey with butternut squash and cranberries. The Food Doctor co-founder Ian Marber says: “We are excited by the oppor- tunity that extending our brand provides and this first relationship is a vital component in creating a healthier diet for the whole family every day.”