Logan Tod signs up three new clients
Logan Tod, the digital agency, has signed up three new clients: financial services firm TML, pet store chain Pets at Home and self-catering holiday specialist Hoseasons Holidays.
Logan Tod, the digital agency, has signed up three new clients: financial services firm TML, pet store chain Pets at Home and self-catering holiday specialist Hoseasons Holidays.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.