Touch Clarity, the website performance specialist, has appointed a chief marketing officer for the first time. Brent Hieggelke, formally at WebTrends, has been hired to boost awareness of online behavioural targeting as the company tries to expand in the US and Europe. Touch Clarity launched in 2000 and its clients include BT, MSN and Lloyds TSB.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.