Virgin Trains fast-tracks Net services

Virgin Trains is in discussions with broadcasters and media owners to provide content for its forthcoming on-board internet service.

Broadcasters such as the BBC, ITV, MTV and BSkyB are thought to have been approached to take part in a wireless internet trial next month. It is designed to give passengers news and entertainment while they travel.

Independent agency iPP has been tasked with producing content for the wireless service, in a pilot conducted by technology company Qinetiq on Virgin’s West Coast franchise. IPP is a creative and strategic broadcast services company whose clients include the band Coldplay and media owner Pub and Club TV. IPP wants the service to include news, sport, games, entertainment, films and music. There is also expected to be a “real time TV” element. It will be aimed at both business and leisure travellers with access to Wi-Fi-enabled laptops and handheld devices. Passengers will also be able to send and receive emails.

Virgin is not the first train to introduce Wi-Fi services although Qinetiq Rail’s system allows every passenger to access the web through handheld devices or laptops for the duration of journeys, even in tunnels.

Creative director Giles Greenwood says: “We expect it will become a benchmark for in-travel content.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here