Ann Francke quits Yell in middle of £20m ad pitch

Yell chief marketing officer Ann Francke has left the company during the final stages of its &£20m advertising pitch, after apparently losing a power struggle at the directories publisher.

Insiders say Francke felt her power base at the company had been “marginalised” because she had little control over the Yell.com part of the business. It is understood she leaves without a job to go to.

Francke, who has been at Yell for two years, left Boots in 2003 in similar circumstances. She called a pitch after being appointed as strategic marketing director at the retailer, but was ousted after just eight months as part of a restructure (MW October 30, 2003). Mother was later appointed to the &£32m advertising account.

News of Francke’s departure from Yell has thrown the advertising review, which was called in April, into chaos. Vallance Carruthers Coleman Priest and Mother are in the final stages of pitching for the account, which had previously been held by Abbott Mead Vickers.BBDO for 23 years.

Yell head of marketing strategy and communications Catherine Kehoe – who joined last year from BT – will take over Francke’s responsibilities in the interim.

Francke, who says she is leaving Yell because she wants to run her own business, was vice-president of petcare marketing for Europe at Masterfoods for over two years before joining Boots. Prior to that, she worked for Procter & Gamble for 13 years, five of which were spent as general manager and marketing director of its UK cosmetics and skincare business.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here