Don’t pick an agency on a brief encounter

I am writing in response to Alicia Clegg’s article “Spend your money wisely” (MW July 6). I would like to agree with Crispin Beale’s comments, that to achieve true value for money, clients should develop long-term rela

tionships with agencies whose work they respect.

It is true to say that many agencies will have a differing stance on their pricing for similar projects. However, the key to find a good supplier is to look at the long-term benefits to be gained from the agency partnership.

Many agencies claim to offer superior client support services, etc, but isn’t it the agency which is also a trusted partner that will work above and beyond the brief? Meeting the brief is the basic, exceeding expectations and offering a dedicated client support service is the added value that is the difference. When a client seeks an agency, it should look at what additional expertise and resources it is able to benefit from as this will ultimately complement and help develop the business in the long term.

John McCambley

Brand marketing and communications manager

Nunwood

Leeds