Gas-guzzlers flaw Ford’s green drive

Ford Motor Company has emerged as one of the least fuel efficient car manufacturers in the world in the same week it announced a &£1bn investment in greener cars.

The company narrowly avoided last place in the US Environmental Protection Agency’s 2006 fuel economy report. Its vehicles average 19.7 miles per gallon (mpg), compared with DaimlerChrysler’s 19.1mpg.

Environmental groups have slammed Ford for its reliance on oil. Jennifer Krill, zero emissions campaign director for Rainforest Action Network, says: “Bill Ford Jr’s downward spiral of oil addiction is devastating his company’s economic future.”

The news comes just a week after a Forbes Magazine report revealed that Ford produces five of the seven least environmentally sustainable cars in the world.

Britain has been chosen as the global centre for the six-year &£1bn green research project, and Ford claims it is the largest investment in the development of environmental technologies by a car manufacturer in this country.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here