It’s no longer an enigma

It had to happen really. How could marketers have failed to notice the success of something completely made up, but that has attracted a huge number of devotees who are convinced by its claims?

It had to happen really. How could marketers have failed to notice the success of something completely made up, but that has attracted a huge number of devotees who are convinced by its claims?

That’s right, Dan Brown’s The Da Vinci Code is not only about the Holy Grail, its success is the closest marketing gets to a Holy Grail.

So it is with no surprise that this week sees the launch of The Marketing Code – the world’s first marketing novel. Its author is Stephen Brown, no relation to Dan, professor of marketing research at the University of Ulster, who also wrote Wizard! The Harry Potter Brand Story.

The Diary has only just started the book, so we’ll leave the description to the blurb, which describes it thus: “All the information you’d expect of a marketing text book, wrapped up in a novel, loosely based on Dan Brown’s smash hit The Da Vinci Code.”

Unputdownable, a rattling good read, etc.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here