Lloyds TSB instigates Web drive to attract students

Lloyds TSB is launching a new online effort this week in a bid to attract and retain students.

The bank is initiating an online banner campaign, along with search marketing and affiliate marketing. All the activity is being run by digital marketing agency Modem Media.

A campaign site (lloyds tsbforstudents.com) goes live this week, also created by Modem. This is designed to improve the relationship the bank has with its student banking customers. It includes a range of interactive games and tools to provide students with financial information, along with tips on saving money.

A second phase will include Bluffer’s Guides and simple recipes, which students can receive via text messages on their mobiles.

The online activity will be supported by poster, press and in-store advertising created by offline agency B’lowfish.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here