Marketing Society’s chair isn’t pulling out

Reports of my departure from the chairmanship of the Marketing Society are exaggerated (MW July 6).

I am indeed looking forward to taking up my new role as managing director of Accenture’s Marketing Sciences Practice, but I am committed to continuing the second year of my term as chairman of the society, which runs to April 2007.

We have taken a number of initiatives to help bridge the gap between marketing and finance which I am particularly keen to see through, including research into the ways finance and marketing people perceive the power of brands, a “Marketers Guide to the City”, and development of a marketing metrics toolkit for our members.

My new commercial role fits ideally with my work with the wider marketing community.

Nick Smith


Teddington TW11

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