The Bellwether Confidence Index

Marketers are feeling less confident about the financial prospects of their industries than at the start of the year, according to the Institute of Practitioners in Advertising’s (IPA) Bellwether Confidence Index, which is exclusive to Marketi

Marketers remain cautious

Marketers are feeling less confident about the financial prospects of their industries than at the start of the year, according to the Institute of Practitioners in Advertising’s (IPA) Bellwether Confidence Index, which is exclusive to Marketing Week.

Marketers are cautious about the financial prospects of their companies with 31% saying that things have improved since the first quarter but 27% reporting that things have got worse. The difference between the optimists and pessimists is at its lowest level since the second quarter of 2005.

The pessimism increases when marketers look at the prospects of their own industries, with just 16% reporting that the overall financial prospects have improved but 33% of marketers say the situation has deteriorated. The difference between marketers who feel things are improving and those who do not has declined significantly since the previous quarter.

The subdued attitudes of the second quarter are expected to continue for the rest of year. The mood reflects the report, which shows cuts in marketing budgets for the fifth quarter running.

But there are hints that the decline in ad spend is slowing and responses to the Marketing Week questions show expectations of a limited increase in marketing and advertising spend over the year as a whole.

The Q2 Bellwether report, conducted by NTC Economics, asked the panel an additional question about the prospects of their own company and industry. The panel consists of 250 UK marketers, structured according to contribution to GDP.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here