FilmFour attracted an average audience of 735,000 viewers when it launched as a free-to-air channel on Sunday, peaking at 875,000 during its showing of Lost in Translation. FilmFour claims it was the most watched digital-only channel in multi-channel homes during the film’s screening.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.