Hamleys appoints ex-Sears marketer

Hamleys, the toy retailer, has hired former Sears marketer Stella Hartley as acting head of marketing.

Hartley is understood to have recently joined the company as an independent consultant to help with its marketing strategy. It is not clear whether the position will be made permanent.

The marketing director role has been vacant since Adrian Woolford left in March 2004. Woolford was part of a management buy-out of the chain, which was backed by Icelandic retail investment group Baugur, but he left after the new owners split the head office teams and axed his role.

Hartley has been working as a marketing consultant recently and has held a variety of retail marketing roles including interim marketing director at Adams Kids. She was also sales and marketing director at womenswear brand Richards, which is owned by Sears.

Hamleys is currently examining its brand to assess how to extend its reach beyond its flagship store in London. It has appointed Digby & Co to handle its marketing communications business (MW last week).

One of the agency’s first tasks is to create marketing materials to back the store’s major summer promotion “Pirates at Hamleys”, including press ads and in-store work. Digby & Co is also set to develop Halloween and Christmas campaigns for the retailer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here