Ikea takes Euro loyalty programme on to Web

Ikea is to take its loyalty programme online across Europe as it attempts to strengthen the community feel of the project.

Ikea is to take its loyalty programme online across Europe as it attempts to strengthen the community feel of the project.

The “Family” scheme is being moved online by August Media, a customer publishing agency which already publishes Ikea’s Family Live magazine in 13 languages across Europe.

The agency has developed a website for the furniture chain that will become a central tool for the scheme. The programme has already been launched in France and Belgium, and will be extended to a further 23 countries through 2006 and 2007.

August Media will generate content for the new website, which will include tips and advice for furnishing a home. Users will be able to find information on local family-based activities and receive regular e-newsletters.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here