NI chief moots national freesheet on back of London title

News International’s incoming free newspapers chief Ian Clark admits it is “possible” that a national freesheet could follow the London evening publication that it is expected to launch in the autumn.

The publisher of The Times, Sunday Times, The Sun and News of the World has handed Times Newspapers’ ad director Clark the role of general manager of News International Free Newspapers.

But Clark says the capital’s new title may not be the limit of News International’s ambitions. He states: “There are possibilities for more, and because of the way the division has been set up, there is no reason why more free newspapers could not be launched. But for now we have a lot on our plate with the fight for the London licences – that’s our sole focus.”

But other industry sources bullishly predict a spate of free newspaper launches from News International once the London title is launched.

One source says: “I think the very name of the division suggests there will be other newspapers targeting other markets, perhaps in other cities, or perhaps a national freesheet.”

Another source says: “It may launch a national newspaper on a part pay/part free model, where consumers pay for the newspaper in the morning and a slimline version is available free in the evening.”

Meanwhile, press buyers are tipping Times Newspapers’ trading director Dominic Carter to replace Clark as advertising director.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here