Orange marketer to join CW as Euro chief

Carphone Warehouse (CW) has appointed Orange marketer Alex Korda as its European marketing chief. She replaces Johnny Robinson, who is moving to a new pan-European role at the mobile phone retailer.

Korda, who will report to CW’s group marketing director, Tristia Clarke, is understood to be starting at CW in the next few weeks. She has been working on pan-European projects for Orange and France Telecom.

The company has also been seeking a UK head of brand and channels following its acquisition of fixed line telecoms provider OneTel earlier this year. However, it has yet to fill the role.

CW has also launched what it claims is the biggest social study into how mobile phones have changed the way people live.

The Mobile Life Report was conducted in conjunction with the London School of Economics and YouGov and gathered together the views of 16,500 people.

According to the study, nine out of ten adults admit that they cannot get through the day without using their mobile phone. In addition, young people say their phone is more important to them than television.

Clarke, who was the driving force behind the Mobile Life Report, says that the interesting insights provided by the survey will help the organisation shape its marketing strategy.

She adds/ “The report has given us a snapshot of what a huge women’s market there is out there, for example, and it will help us target women more effectively.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here