Month: July 2006

OgilvyOne appoints Brian Jensen

Marketing Week

OgilvyOne has appointed Brian Jensen to the new role of head of experience planning. Jensen will work on accounts such as BP, Unilever and American Exp- ress. Part of his role will be to understand how customers interact with brands through digital media. He will report to OgilvyOne’s planning director Mick Byrne.

Campaign of the month: Vodafone

Marketing Week

This month’s winner of the IAB Creative Showcase is the Vodafone Mobile Office Solutions campaign, developed by Dare Digital. The campaign is focused on persuading business people to use their mobile phones for work, and highlights the frustrations of workers tired with their office environments. Using a real-life two tonne steel crusher, users can pulverise […]

Woolworths calls pitch for Ladybird business at BBH

Marketing Week

Woolworths is poised to call a pitch for the advertising business for its standalone Ladybird high-street stores. The move will come as a blow to the retailer’s incumbent, Bartle Bogle Hegarty (BBH). The retailer is planning to roll out up to 50 Ladybird-branded high-street stores over the next five years, and is also opening 92 […]

Haygarth holds on to £3m Majestic Wine direct account

Marketing Week

Majestic Wine Warehouses, the wine and spirits retailer, has reappointed integrated agency Haygarth to handle its &£3m direct marketing business. It follows a three-way pitch against undisclosed agencies. The company, which has 127 stores in the UK and also sells alcohol online, started a review of its marketing strategy earlier this year (MW May 11). […]

McDonald’s moves closer to US-inspired roster strategy

Marketing Week

McDonald’s, like any major UK advertiser, is subject to almost weekly speculation that it is on the verge of reviewing its account, worth &£42m. Now the chain is holding its second roster pitch this year – this time between The Marketing Store and Publicis Dialogue for European below-the-line work – adding fuel to the rumours […]

FilmFour launch audience

Marketing Week

FilmFour attracted an average audience of 735,000 viewers when it launched as a free-to-air channel on Sunday, peaking at 875,000 during its showing of Lost in Translation. FilmFour claims it was the most watched digital-only channel in multi-channel homes during the film’s screening.