In his article (MW, July 20), Dominic Dudley interpreted the launch of Google video advertising as a threat to what he called “traditional TV advertising” – which I assume means broadcast advertising – despite Google itself describing it as complementary to broadcast TV. I have three observations. First, the launch confirms that television – audio-visual […]
Just how much longer has the traditional ad agency got?
John Billett’s criticism of Carat’s warning against a wholesale change from television to online (MW July 20) is, perhaps, a little unfair. John criticises Steve Hobbs for not being impartial in an age of media neutrality. Media neutrality does not mean media agencies having no view about the relative value of different media, or about […]
We’re still a relatively new agency, but thought it was time we started putting in some tenders for the big boys in government. Today, we saw a carrot being dangled by the Carbon Trust. Nice one, we’ll have a go. But to have a go, we had to go to a website to follow a […]
I can’t help wondering what sort of report might be expected in the reverse auctions (MW July 6) when a company has negotiated the lowest price. Presumably they won’t mind if it is written by the office junior during their break from designing someone else’s questionnaire. I know many market research agencies are vocal on […]
We’re dismayed that the article “Choose your partners wisely” (MW June 29) suggests that Esso is socially irresponsible. Within the energy industry we believe we are a leader in social responsibility. Our 2005 Corporate Citizenship Report (www.exxonmobil. com) details our achievements in areas as diverse as health and safety, greenhouse gas emissions management, workplace flexibility, […]
Everyone at WWAV Rapp Collins Media read with interest the article “RSPB signs up as first UK charity to sponsor TV show” (MW July 6). We worked with our client The Blue Cross, an animal charity, on a successful three-month sponsorship of six programmes across Animal Planet’s “Pet Nation” strand in the second quarter of […]
Mobile marketing has massive potential, with canny marketers able to get their message into consumers’ pockets (“The mobile comes of age for marketers”, MW June 29). But businesses wanting to cash in should learn from the mistakes that its predecessor – e-mail marketing – made, when too many campaigns led it to being unnecessarily tagged […]
When one door closes, another opens. While the marketing community frets over the increasingly heavy restrictions hedging big-spending categories such as food and cars, it can also look forward to a 2007 with two major new opportunities.
Despite bowing to its worst instincts to attack consumers and potential allies in the past month, the music industry could soon have the chance to overcome its fears concerning the internet and online file-sharing. Lycos, the German-owned portal that operates in 11 European countries, is to launch a system that will reward people for sharing […]
Double Fusion, one of three main in-game advertising companies, is launching a $25m (13.7m) fundraising effort as the sector reaches a critical phase. As the next wave of consoles are launched, which are capable of more sophisticated ads within games, the main in-game ad firms are putting together war chests to help convince games publishers […]
Jack Straw took a swipe at the internet last week, complaining about TheyWorkForYou.com, a website that links the public to their MPs. Straw, in his role as leader of the House of Commons, was complaining about the number of questions the Government receives from MPs and the public. Straw also sits on the Modernisation of […]
Digital outdoor advertising looks set to boom over the next few years, particularly as costs are dropping rapidly. But as this once static medium increasingly becomes a dynamic, interactive one, it is facing some challenges around technology, accountability and finding new sources of revenue. Digital outdoor advertising is predicted to increase from &£27.5m last year […]
Carphone Warehouse (CW) has appointed Orange marketer Alex Korda as its European marketing chief. She replaces Johnny Robinson, who is moving to a new pan-European role at the mobile phone retailer. Korda, who will report to CW’s group marketing director, Tristia Clarke, is understood to be starting at CW in the next few weeks. She […]
Almost the moment the World Cup ended, the online travel sector saw a surge in activity.