Month: August 2006

Kia’s UK chief quits

Kia UK’s managing director Paul Williams is leaving the company following a period of indefinite leave. It is not thought that he has a job to go to. Williams joined Kia in 2002 from Colt Car Company, where he was sales and marketing director. He is a former chief executive of Daihatsu UK and has […]

New campaign – Vodafone

Bartle Bogle Hegarty (BBH) has created a TV campaign for Vodafone to mark the launch of the mobile operator’s sponsorship of the UEFA Champions League. The work, which breaks on September 12, features “magical messengers” – metaphors for the delivery of football content. Fans unable to get to matches are seen receiving goal alerts and […]

New Balance ‘Heroes’ celebrate centenary

New Balance, the sports shoe brand, is celebrating its British heritage with the launch of limited-edition trainers featuring images of long-serving employees, as part of a campaign to mark its centenary year. The brand, which manufactures its shoes in Flimby in the Lake District, is launching three limited-edition trainers called The Flimby Heroes, which will […]

NU in launch of Web-only cover

Norwich Union (NU), the UK’s largest general insurance company, is launching its first online-only insurance product – Simple Cover – which is aimed at consumers who use the internet to find bargains. The product offers fully comprehensive motor insurance, a 24-hour claims team and protected no-claims discount, but it does not include personal accident cover, […]

Tories’ hiring passes branding torch to a new generation

The Conservative Party’s appointment of 25-year-old advertising executive Anna-Maren Ashford as brand manager (MW last week) is the latest stage in leader David Cameron’s rebranding of the party. The former Rainey Kelly Campbell Roalfe/Y&R (RKCR) account manager is to consult constituency organisations about a new logo to replace the Tories’ existing torch emblem. The front-running […]

Lidl trumps rivals with low-cost flights offer

Budget supermarket chain Lidl has stolen a march on its rivals by launching a scheme to sell low-cost airline flights at its checkouts. It is the first supermarket to trial the sale of air travel. The German-owned retailer is running the trial, which launches next week, with Air Berlin across its 390 stores in the […]

Sense and sensibilities

Think of the best seaside holiday that you had as a child. What do you remember: sun on your skin, smells of seaweed and suntan oil, shrieks or maybe the light? Vivid memories are rarely monochrome. The same goes for vivid brands.

Sony’s woes smoulder on

Sony is at the heart of an embarrassing product recall on a grand scale, while the PSP, its much-hyped portable multimedia player, was lambasted at a gaming industry convention at Leipzig earlier this month for failing to woo consumers.

Brand champion

David Wheldon, Vodafone’s global brand chief, has ridden out the storm that engulfed the company’s boardroom earlier this year and is now setting out his goals for the job ahead.

Pick a perfect PR partner

Beware of Greeks bearing gifts, warned Virgil in the Aeneid. Equally, beware of public relations agencies that promise the earth. When you buy media space, you know what you are getting, but when you buy PR, with the best will in the world, yo

Latest from Marketing Week