Bendicks to launch first chocolate bar in £2m push

Luxury confectionery brand Bendicks is launching its first chocolate bar and will support the new product with a £2m advertising campaign.

Luxury confectionery brand Bendicks is launching its first chocolate bar and will support the new product with a &£2m advertising campaign.

Bendicks Chocolate Bars will be available in milk and dark chocolate, and are in a 125g bar format, made up of five individually wrapped pieces and retailing at &£1.49.

The new premium products, which will be listed in major supermarkets such as Sainsbury’s, are aimed at women who can eat them alone or easily share them because of the format of the bars.

Bendicks is aiming for the bars to compete against luxury chocolate brands Green & Black’s and Lindt, while giving the company more scope than manufacturing mint chocolate, which it is currently best known for. It makes boxed chocolate brands such as Mingles and Bendicks Chocolate.

Bendicks, owned by German parent company Storck Group, also makes Bendicks Chocolate Confections and Werther’s Original.

McCann Erickson, which has handled the &£4m Bendicks account for two years, is creating a television campaign to support Bendicks Chocolate Bars, which will break in the run-up to Christmas.

Bendicks hopes the campaign will drive consumer awareness of the new confectionery and other products in its portfolio, bringing new consumers to the brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here