BSkyB targets rivals with broadband online gaming

BSkyB is gearing up to take on AOL and Yahoo! with the launch of an online gaming service through its new broadband offering. It will be launched later this year.

BSkyB is gearing up to take on AOL and Yahoo! with the launch of an online gaming service through its new broadband offering. It will be launched later this year.

The subscription service, which will target children and existing gamers, will offer online multi-player games and downloadable games. It will target viewers of Sky One in particular, with games based on existing programming.

Sky is currently recruiting a team to lead the project, including a head of PC gaming and marketing manager at Sky Networked Services, who will report to games and enhanced TV director Adrian Pilkington.

The satellite operator already offers a range of gambling games and interactive television, but is keen to exploit the commercial opportunities presented by its recently launched broadband service.

A Sky spokesman says/ “Online gaming is just one of the many opportunities that we see arising from the growth of our broadband business.”

Last week, Sky bought online publishing company Mykindaplace as part of its strategy to build an online offering. The pay-TV operator also announced it had added 77,000 customers in the three months between April and June, with revenues in its financial year rising by 8% to &£4.15bn.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here